The Retcon Method
What sets Retcon apart is a combination of expertise in several fields that are rarely found together in one team:
- strategic management and consulting,
- PR,
- social media and media production.
This lets us treat a brand, its promotion and its reputation not as separate communications tasks, but as parts of a single business strategy.
Our approach is not a static plan. It is a layered, adaptive system built to reach the goals you set. It takes into account the wider context, the project's stages and changes in the external environment, while staying true to the direction the strategy sets.
We don't just develop a strategy; we support its execution. We turn decisions into concrete actions, coordinate channels and tools, track results and adjust tactics when needed.
How We Work
Research
We start by studying the client, their business, products, market, audience, competitive landscape, media environment and existing online presence.
In-Depth Interviews
We run in-depth interviews with the client, business owners, executives, key team members and experts. They help us understand goals, values, strengths and constraints, and uncover opportunities that aren't obvious at first glance.
Analysis & Insights
We combine what we learn from the research and interviews to pinpoint key challenges, growth opportunities, competitive advantages and priorities.
Concept
We develop a concept that defines the essence of the brand or project: its role, value, positioning, character and communication principles.
Strategy
We build a strategy that sets goals and priorities, defines target audiences and key messages, and lays out the tools, channels and a step-by-step plan.
Execution
We put the strategy into action through PR, social media, content production, special projects, events, partnerships and GEO.
Ongoing Support & Development
We coordinate the execution of the strategy, track results and changes in the external environment, adjust tactics and refine the mix of tools as the project moves toward its goals.
Request a Service
Tell us about your project, challenges and goals, and we will recommend the right way to work together.
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