AI Reputation Management & GEO
AI reputation is how language models and other generative platforms perceive and describe a person, company, product or project, based on the sources available to them. It increasingly shapes how a client is described, who they're compared with, in what context they're mentioned and whether they're recommended to users.
GEO (Generative Engine Optimization) is a systematic approach to sources, content, wording and online presence. It helps AI platforms correctly identify a client, understand their value and reflect the right context.
Retcon researches the existing AI reputation, builds a strategy to shape it, creates the information environment it needs and tracks changes in how generative platforms respond.
What We Do
- We study how AI platforms identify, describe and recommend you
- We analyze the searches, comparisons and scenarios where your name comes up
- We audit your sources, content and existing online presence
- We spot errors, gaps, contradictions and unwanted associations
- We build a strategy to shape or correct your AI reputation
- We design the network of sources and content that generative platforms draw on
- We craft wording and content structure that language models read accurately
- We create and publish the content that's needed
- We shape the contexts, comparisons and recommendations AI platforms give
- We track how generative platforms' answers change
- We adjust strategy, sources and content based on what monitoring shows
Request a Service
Tell us whose AI reputation needs to be researched, shaped or corrected, and we will prepare a tailored proposal.
Request a Service