Business Strategy, Market Entry, Reframing & New Product Concepts
Business strategy sets a company's goals and growth paths, the markets and audiences to focus on, what sets it apart from competitors, and which priorities and decisions come first.
A market entry strategy defines how a company should adapt its product, positioning, business model and communications to a local audience, competitive landscape and market conditions.
Reframing changes how a company, project or existing product is perceived. It goes well beyond a new name or visual identity, rethinking their role, value and place in the market.
New product concept development defines a product's core idea, value, target audience, positioning, commercial logic and route to market.
Retcon researches the business, product, market and competitive landscape, develops concepts and strategies, stress-tests them with multi-factor financial models, and shows how to turn them into concrete decisions and actions with measurable results.
What We Do
- We research your business, product, market, audience and competitive landscape
- We run in-depth interviews with owners, executives, key team members and experts
- We analyze your business model, products, resources, financials and constraints
- We define your company's goals and growth paths
- We develop your business strategy
- We design your market entry strategy
- We work out how your product, positioning, business model and communications should adapt to a new market
- We reframe companies, projects and existing products
- We develop new product concepts
- We define a product's value proposition, target audience, positioning and commercial logic
- We build multi-factor financial models
- We stress-test concepts and strategies under different scenarios
- We set priorities, sequencing and expected results
- We build a plan to put the strategy into action
Request a Service
Tell us about your business, market, project or new product and the challenge you need to solve. We will prepare a tailored proposal.
Request a Service