Corporate & Product Brand Management
A corporate or product brand is the established perception of a company, organization, product or project: what value it creates, how it differs from competitors and why customers, employees, partners and investors trust it.
It is a strategic asset that influences sales, business value, audience loyalty, appeal as an employer and the ability to enter new markets.
Retcon builds, develops and supports corporate and product brands: from research, reframing, concept and strategy development to PR, SMM and content production.
What We Do
- Research into the company, product, market and competitive environment
- Audit of the existing brand, reputation and communications
- Interviews with owners, executives and key team members
- Brand concept development or reframing
- Positioning and value proposition
- Key message development
- Brand, reputation and communications strategy development
- Marketing and promotion strategy development
- PR and media relations
- Social media management
- Content production
- AI reputation management and GEO, where required
- Ongoing support, performance analysis and strategy adjustment
Request a Service
Tell us about your company, product or project and what you need the brand to achieve. We will prepare a tailored proposal.
Request a Service